Create Content With Confidence and Help More Right Fit Clients Find You
CARE is a guided AI content system built for therapists that takes the guesswork out of what to create, so you can spend less time on content and more time focused on your clients.
One practice. One content system. Starting at $97/month.
Content shouldn’t take this much work
You know getting found matters, but it can be hard to find the time, know what to create, and keep content moving when client work gets busy.
You’re constantly deciding what to create next
Content gets created once and never used again
You end up with content that feel generic
You’re not sure if your content is helping people find you
Content gets pushed aside when client work gets busy
The problem isn’t more content.
You need a simple way to decide what to create and to make the content you already have work harder for you.
WHY IS MARKETING SO HARD TO KEEP UP WITH?
You're not the only one trying to figure this out.
51%
Handle all of their marketing alone
50%
Don’t have enough time for marketing
48%
Don’t know what marketing is working
Based on findings from the Canadian Therapist Marketing Report 2026.
CARE GIVES YOU A SYSTEM THAT WORKS FOR YOU
Give your content a clear purpose.
CARE helps you create content that makes it easier for potential clients to find, understand, and connect with your practice.
Clarify
Help people quickly understand who you help and how you can help.
Attract
Make it easier for right-fit clients to find your practice in search.
R
Reassure
Build trust with clients so they feel confident about taking the next step.
Engage
Make it easy for potential clients to reach you or stay connected.
E
A
C
WHAT CARE CAN HELP YOU WITH
You don't need to figure out where to start.
Create with more confidence
CARE helps you use your services, priorities, existing content and search opportunities to decide where your time is best spent.
Content that sounds like you
CARE uses what it knows about your practice, clients, approach and voice to help create more specific, relevant content. No more generic AI content.
Help more right fit clients find you
CARE helps you understand what people are searching for and creates content that supports getting found on Google and AI search.
Get more from what you create
CARE can create one strong piece of content and then turn it into more. A service page can become a blog, social posts, an email, and a Google Business Profile post.
WHAT’S INCLUDED
Your CARE Membership Includes
Everything you need to start creating with CARE, plus the guidance and support to keep using it.
Your personalized CARE Foundation
We build the core knowledge CARE needs to understand your practice.
The complete CARE content system
Access the tools and workflows for planning, creating, reviewing, and repurposing your marketing content.
Guided workflows
You do not need to figure out which prompt to use or where to start. CARE guides you through common marketing tasks.
Training library
Simple tutorials showing you how to use CARE for your website, blogs, newsletters, social content, SEO, and more.
Monthly content sessions
Set aside focused time to work on your content, get help when you’re stuck, and keep your marketing moving.
New tools and improvements
As CARE evolves, your system evolves with it.
Therapist-specific resources
Templates, examples, prompts, and workflows built for private practice marketing.
WHAT DOES CARE LOOK LIKE?
Same topic. Very different result.
Your content should sound like your practice, not like everyone else using AI.
Generic AI copy
When AI doesn't understand your practice, you get content that sounds like this:
We provide a safe, non-judgmental space to help you navigate your challenges, build healthier coping strategies, and feel more grounded and confident every day.
CARE Content System
When AI understands your practice, who you help, and what your clients are experiencing, the content becomes more specific and more useful.
You may look calm and capable on the outside while your mind is constantly scanning for what could go wrong. You replay conversations, second-guess decisions, and find it hard to switch off, even when there is no obvious reason to feel anxious. Therapy can help you understand what keeps that cycle going, quiet some of the mental noise, and feel more grounded in how you respond.
CARE PRICING & MEMBERSHIP
Become a CARE Founding Member
Join the founding group and help shape what comes next.
CARE Membership
Regular pricing: $150 setup + $97/month
FOUNDING MEMBER PRICING*
$97/month
Setup fee waived
or
$775 for your first year
Limited to 15 founding members.
Your membership includes:
Personalized CARE Foundation
Complete CARE content system
Guided workflows
Onboarding and training
Monthly content sessions
Ongoing support and updates
*3-month minimum, then month-to-month. Cancel anytime after 3 months with 30 days’ notice.
Hi, I'm Michael
For the past six years, I’ve helped therapists and private practices improve their websites, strengthen their content, and get found by potential clients
One challenge I kept seeing was that therapists didn’t have time for marketing, weren’t sure what content they needed, and often felt stuck on where to focus their time.
With the right approach, I have seen clients increase their organic search traffic by 114% on average and double their organic inquiries. Solo therapists have filled their caseloads, and group practices have grown their teams.
CARE grew out of this work and was built to help more therapists get the same support.
CARE brings together the strategy, search knowledge, and structure to help you know what to create without having to figure it out all on your own.
Questions about the CARE Content System
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No. CARE is designed to make AI easier to use, not give you another complicated tool to figure out. We’ll help you get set up, show you how to use it, and give you ongoing guidance as you go.
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Both. You can come to CARE with an idea, or ask for help deciding where to start. CARE can look at your services, priorities, existing content, and search opportunities to help you decide what would be most useful to create next.
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That’s one of the main reasons CARE starts with your personalized Foundation. It learns about your practice, your clients, your approach, your terminology, and how you want to communicate so the content feels more like your practice and less like generic AI.
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Yes. You don’t have to start from scratch. CARE can review existing website pages, blogs, and other marketing content to help you improve, update, or repurpose what you already have.
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It depends on how much content you want to create, but the goal is to make the process much more manageable.
Our monthly content sessions are designed to help you set aside focused time to create content for the month, instead of constantly trying to fit marketing into an already busy schedule.
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CARE currently runs inside Claude.
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Yes. CARE runs inside Claude, so you'll need your own [Claude Pro] account, which is currently about US$20 a month and is billed by Anthropic separately from your CARE membership. We'll walk you through the setup during onboarding.
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No. CARE combines your personalized practice Foundation with marketing strategy, search research, content creation, review, repurposing, guided workflows, training, and ongoing support. Together, these create a personalized content system built around your practice.
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Yes. If you don’t have the time to manage your content yourself, limited additional support is available for content creation, SEO, reporting, and ongoing management. Contact me to see if it’s a good fit.
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CARE is built for marketing content, not clinical work. Your Foundation contains information about your practice, such as services, specialties, voice, and locations, not information about your clients. Never enter client names, identifying details, or clinical notes into CARE.
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CARE can help with many of the day-to-day content and SEO tasks involved in marketing your practice. For paid advertising, technical SEO, website development, or more complex strategy, you may still need specialist support.
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Yes. Your CARE Foundation is yours to keep and continue using, even if you cancel your membership. Access to the CARE tools, workflows, community, and ongoing updates ends when your membership does.
Your content should work harder for your practice.
Spend less time wondering what to create and start creating content that sounds like you and helps your practice get found.
Join the CARE founding group for $97/month with no setup fee. Limited to 15 members.